Utilize a Media Kit

For many bloggers, old and new alike, a Media Kit seems to be foreign language. It wasn't until I had been blogging for about 2 years that I was even asked for a Media Kit and then I had no idea what the hell it was! So I can began to research "What kind of information is in a Media Kit"?

If you ask around the blogosphere you'll receive different answers, but, at the end of the day you are selling yourself {ok, not literally, but, you know what I mean!} or your brand. You want to think of a Media Kit as a resume for your website. Here's a few questions to ask yourself: Who is your audience, what are your page stats, how many social media outlets you engage on and how many followers to each, in addition any services you may offer.  But for most that's where it ends!

Here's where I beg to differ, create two separate Media Kits. First, keep it simple. In the first Media Kit you want simplicity. You don't want to confuse the poor folks reading it wondering WTH you are talking about. Highlight your numbers and the services you offer, along with where they can find you on social media. This is where most people draw the line, but, that leaves the door open for businesses wondering how much services are and how they can utilize you to take the burden off them. So here is where I am a bit different.

With your second Media Kit go in depth with the details! If you are offering services such as Product Reviews and Giveaways, Sponsored Articles, Blog Sponsorship, Ad Placement, yada yada yada make sure the client knows how you can work for them along with pricing!

Not sure where to start with a Media Kit? Shoot me an email at MarciLoehner@gmail.com and I'll create one for you with prices starting at just $30!